Corporate and Product Identity
Identity is the point on which all brand building efforts leverage. A properly developed identity and corresponding brand toolbox allows companies and products to identify and message consistently and effectively.
The Oakmont Group asked ICON Communications to develop a product name and visual identity for an innovative new line of veterinary anesthesia equipment by Supera Anesthesia Innovations.
CGDC asked ICON Communications to standardize their corporate identity year over year, and create a system that would allow them to quickly and easily utilize art assets for various projects.